Performance rings

During my internship with Beacon Wellness Brands, I had the opportunity to take on the development of a new sexual wellness item.

The following is the process that was shared internally with the company, proceeding to the final product, now on shelf.

Warning: Male anatomy drawn

Project brief

Research the use of silicone penis rings, understand their function and add innovation to the form at a low price point.

Initial Concepts
Sketches presented company wide

Chosen direction
Then developed in CAD and communicated with Hong Kong manufacturing team

Result
Now sold online and with select retailers